Importance of Marketing in Garment Industry
Introduction: Marketing is an important part of the garment industry. Today, more than ever, clothing producers and retailers need to find ways to stand out from the competition in order …
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Technology Trends that is Reshaping the Fashion Industry
Technology Trends that is Reshaping the Fashion Industry Manisha Beniwal Department of Textiles (Fashion Technology) DKTE’S Textile & Engineering Institute, Ichalkaranji, India Email: manishabeniwal2920@gmail.com Introduction: The fashion industry encompasses …
Properties, Classification and Application of Plant Fibres
What is Plant Fibre? Plant fibre is a type of natural fibre that is obtained from various plants. These fibres are made of cellulose, a complex carbohydrate, and are strong, …
Types of Printing in Textile Industry with Advantages and Disadvantages
What is Textile Printing? The word ‘printing’ is derived from Latin, meaning ‘pressing’, and implies the process in which pressure is applied during the printing process. Textile printing is the …
Fashion Retail Merchandiser: Functions and Responsibilities
What is Fashion Retailing? Fashion retailing is the business of selling clothing, footwear, and accessories to customers. It encompasses all aspects of the fashion industry, from design and production to …
Branding and Brand Identity in Fashion Marketing: A Critical Concept
Branding and brand identification are essential components of any marketing plan, and the fashion industry is no exception. A good brand identity helps a fashion brand’s position in the market, …
What is Fashion Show | Types and Importance of Fashion Show
Introduction: Fashion show is one of the most important parts of development, promotion and promotion of fashion industry. Along with selling products, textile companies and bands organize fashion shows to …